Brokers new to Kaiser Permanente

Welcome to Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc. (Kaiser Permanente). Are you ready to make the most of your broker/agent license and start growing your book of business today?

By partnering with Kaiser Permanente, you have the opportunity to sell the highest-rated health plan in the Mid-Atlantic States region.1 Just consider the advantages of offering a health plan that has the:

  • Lowest-priced plans2
  • Highest rating in member satisfaction3
  • Highest rating in broker satisfaction4
  • Highest broker compensation

Accolades like these are how we’ve grown by more than 152,000 members in two years. Now we want to invite you to share our success. Just think what your book of business could look like with Kaiser Permanente as a sales option.

You’ll find the resources and quick links you need below to help you learn more about Kaiser Permanente.  

If you have any questions, or have a client you’re ready to enroll in one of our plans, please contact our sales team. We’re always here to help!

We look forward to your first enrollment with Kaiser Permanente and to building a lasting partnership with you.

Get started with our Broker Essentials Onboarding Guide

Review our Broker Essentials Onboarding Guide to familiarize yourself with Kaiser Permanente and the resources you need to grow your business.

Understand why Kaiser Permanente is the right option for your clients

With Kaiser Permanente, your clients will have access to affordable, high-quality health care.1 Our integrated care delivery model, state-of-the-art facilities, top doctors,5 and focus on prevention offer your clients a better alternative to traditional fee-for-service care. We address the health of our members early, consistently, and effectively, before costs escalate.

When people talk about Kaiser Permanente, they often mention Integrated Health Care. But what does that mean? And what can it do for your clients? See how care and coverage work together, and how it helps your clients manage their health.

You and your small business clients can also visit to learn how Kaiser Permanente delivers better value in the three key areas driving their health care decisions:

  • Better management of health care costs,
  • High-quality care for better employee health, and
  • Care innovations that improve the health of their business.
Get appointed with Kaiser Permanente

If you’re not an appointed broker, please click on the link below or contact one of our General Agency partners for more information on how to become an appointed broker.

We cover the cost of your appointment fee, so you can start selling Kaiser Permanente immediately!

Experience Kaiser Permanente for yourself

Private tour

The most powerful way to fully appreciate the potential of integrated health care is to see it for yourself. So we’d like to invite you to experience what Kaiser Permanente is all about. We’ll welcome you with a personal tour guide, who will lead you through a private walk-through of one of our facilities, introduce you to our innovative approach to care, and explain how we’re able to deliver better patient outcomes and help control costs. You’ll be able to see services firsthand including:

  • Physician offices
  • Industry-leading medical record system
  • Clinical Decision Unit (where available)
  • On-site pharmacy
  • Laboratory
  • Radiology

And if you have specific interests or concerns, we can easily personalize your tour to address them. To schedule an Experience KP! tour, you can:

Virtual tours

You can also check out any of our medical centers in a self-paced, guided virtual tour.

Learn more about our Kaiser Permanente plan offerings

Individuals and Families plans

With Kaiser Permanente for Individuals and Families (KPIF) you can offer your clients a choice of plans that meet a wide range of needs.

To learn more about KPIF, start by reviewing our enrollment guide. This guide provides important information about Kaiser Permanente for Individuals and Families, how to select the right plans, and the tools to apply for coverage.

Download complete versions of the enrollment guides below:

For additional KPIF resources, including Summaries of Benefits and Coverage (SBCs), instructions on how to get quotes, how to use our on-line application portal, and more, visit our selling KPIF plans page.

Small group plans

With our small group plans, you can offer your clients with 1 to 50 full-time equivalent eligible employees exactly what they are looking for — the perfect mix of high-quality care, advanced services, and cost effectiveness.

To learn more about our small group plans, start by reviewing these Small Business Guides. They provide you and your clients with an overview of Kaiser Permanente, how we differ from the competition, health plan benefit highlights, enrollment requirements, and cost contributions.

For additional resources and information on our small group plans, including plan summaries, SBCs, instructions on how to get quotes and apply for coverage, please visit our selling small group plans page.

Sign up for our sales tools, and review our compensation plans

As your partner, we want to make sure you have everything you need to make selling Kaiser Permanente, and working with us, as easy as possible. Here a few additional resources you will need as you begin selling our plans.

Small Group Field Sales Guide

When you’re ready to enroll a small group client, please review the Kaiser Permanente Small Group Field Sales Guide, which includes eligibility and enrollment guidelines for off-exchange plans offered in Maryland and Virginia.

Obtaining quotes

To learn more about how to obtain quotes for our KPIF and small group plans, please visit the following pages:

How to apply for coverage

When your clients are ready to submit an application, please contact our sales team to ensure you receive credit for your KPIF and small group sales. Our sales representatives can provide you with the necessary steps you or your clients need to take to ensure you are listed as the broker of record.

Compensation plans

View our 2016 compensation plans below:

2016 KPIF Broker compensation plan

2016 Kaiser Permanente group broker compensation plan

Have questions?

For more information or if you have questions on selling Kaiser Permanente, available plans, eligibility requirements, enrolling your clients, etc., please contact one of our sales representatives. For operational or service questions, such as commission payments, broker appointments, new broker documents, etc., please contact one of our broker service departments.

Contact information for both can be found on the contact a representative page.

1 The private plan of Kaiser Permanente of the Mid-Atlantic States, Inc., is rated 5 out of 5 among health insurance plans in NCQA’s “Health Insurance Plan Ratings 2015-2016.” Out of 606 plans rated, it is the only one in Maryland, Virginia, and Washington, DC, and one of only 11 nationwide to earn the 5 out of 5 rating. The ratings are based on measures of consumer satisfaction and clinical quality in prevention and treatment services. The private plan was also rated the No. 1 private plan in Maryland, Virginia, and Washington, DC, from 2012 to 2014. Visit for more information.

2 Based on premium comparison between Kaiser Permanente MD Gold $1500/$30/HSA/HRA/Dental/PedDental plan and other health insurance carriers’ lowest-priced plan across all Gold plans for an individual age 40 in the NOVA and Maryland rating areas. The lowest premium quoted is only applicable to a 40-year-old individual who enrolls in our Gold $1500/$30/HSA/HRA/Dental/PedDental plan. Source: Rates published by the Maryland Insurance Administration ( in the Baltimore, Western, and DC metro areas approved rate tables and Virginia rate template shared by the Virginia Bureau of Insurance ( for plans effective Q1, 2016. For costs and complete details including exclusions and limitations of this and other small group plans, please call Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc., or your agent or broker.

3 Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc., received the highest numerical score among commercial health plans in the Mid-Atlantic Region (VA, MD, DC) in the proprietary J.D. Power 2015 U.S. Member Health Plan Study.SM Study based on 31,543 total member responses, measuring six plans in the Mid-Atlantic Region (excludes Medicare and Medicaid). Proprietary study results are based on experiences and perceptions of members surveyed November – December 2014. Your experiences may vary. Visit

4 “Partnering with you to help you succeed” Source: Kaiser Permanente 2015 Enterprise Broker Relationship Survey conducted against key local competitors such as CareFirst, Anthem, United Health, Cigna, and Aetna.

5 Over 300 Kaiser Permanente doctors recognized as “Top Doctors” in 2014 and 2015 editions of Northern Virginia, Baltimore, and Washingtonian Magazines.