Brokers new to Kaiser Permanente

Welcome to Kaiser Permanente. To help you get started doing business with us, we’ve provided you with the resources and quick links you need below, including information on getting appointed to sell Kaiser Permanente plans, selling to small business employers, individuals, and families (both through Covered California and directly with us), and delegating account management tasks to other members of your team.

Get started with our Broker Essentials guide

Review our Broker Essentials guide to familiarize yourself with Kaiser Permanente and the resources you need to grow your business.

Video guides for new brokers

Watch these videos for a quick overview of the wealth of resources you and your clients can get from Kaiser Permanente.

  • Why your clients should choose us.
    Our health plans offer a strong return on investment while helping employees stay healthier and more productive. See how our integrated system and advanced technology can deliver lower costs and better, more efficient care. 
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  • Why your clients’ employees should choose us.
    With care and coverage working together, employees get convenient access to a wide range of services — all in a single, easy-to-use system that puts them in control.
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  • Online tools and resources.
    Find everything you need to make the sale on our broker website. And learn how to direct your clients to the many wellness resources available on our sites for employers and members.
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  • Getting to know your prospect.
    Use our employer questionnaires, census forms, and more to get the information you need to create personalized quotes and sales strategies based on your clients' needs.
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  • Small group enrollment tips.
    Make the enrollment process easier for you and your clients. Our website includes underwriting guidelines, employee enrollment forms, and tips on collecting the first month’s premium.
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Individuals and families

With Kaiser Permanente for Individuals and Families (KPIF) you can offer your clients a choice of plans that meet a wide range of needs.

  • Copayment plans
  • Deductible plans
  • HSA-qualified plans
  • Dental coverage

For more information

Review the KPIF Broker Frequently Asked Questions below for answers to common questions about selling Kaiser Permanente for Individual and Family Plans (KPIF) and working with KP.

Email  the Broker Services Team at or call 844-394-3978.

Small business


Learn more about small group commissions.

Covered California for Small Business (formerly known as SHOP)

Small businesses will be able to find, compare, and purchase coverage through the Covered California for Small Business exchange. The exchange may also introduce some new changes in the way you do business.

Periodically, we'll offer broker bonus programs for selling memberships. When we do, we'll pay the bonus in the same manner for members enrolling through Covered California for Small Business or directly. We'll also be adding new products in 2016, so check back regularly for more information as they become available.

Migration to ACA-compliant plans

Groups with nongrandfathered plans will be automatically matched to new 2016 metal tier plans that meet ACA guidelines. The matched plans will be similar to the coverage they're currently offering. They'll also have the option of moving to another of our 2016 metal tier plans that meet all the standards of health care reform.

Groups with grandfathered plans can continue offering their employees the same plan for 2016. They also have the option of moving to one of our new 2016 plans that meet ACA guidelines.

Small business tax credits

Small businesses that provide health coverage for their employees may be eligible for a tax credit of varying amounts, depending on whether groups are for-profit or tax-exempt. Learn more about this and other provisions in our guide to health care reform.

Member level rating

The ACA makes a number of changes to small group market practices that create more standardization across health insurers—establishing a fairer basis for setting rates and making comparisons of products and prices easier for small employers. These changes include new rules for how rates are calculated for small group health plans in 2016.

For more information

Email the Broker Services Team at or call 800-789-4661, option 4.

For new brokers outside of California, please contact Paul Bradley at 909-609-2820 or

Get appointed with Kaiser Permanente
  • Log in to your BrokerNet account.
    • If you don't have a BrokerNet account, register for one today.
    • After registering, navigate back to the online Broker Appointment form to start your application. Simply select the "Get appointed to sell Kaiser Permanente" link on the home page.
  • Complete the online Broker Appointment Form. If you need to step away in the middle of the process, you can save your progress and return to the application later.
  • Upon completing the online application, you'll receive a confirmation number letting you know your application has been submitted.
  • Once your application has been accepted, you'll receive your broker ID number. Please allow up to 10 business days for the appointment process to be completed.

If your firm is already appointed with us and you need to add an endorsed agent, you don't need to use the online broker appointment portal. Simply complete the Endorsed Agent Application and email it to

  • Please verify that the agent you're requesting to add to your firm is endorsed by and listed on the Department of Insurance website. If you're unsure of the agent's status, you can review your firm's endorsed agents list on the website.
  • If you don't have a designated firm license, you won't be able to add sub-agents under your personal license.

If you have any questions about the appointment process, contact the Broker Services Team at 800-789-4661, option 6. If you encounter technical issues, contact the Web manager.

Delegate authority to your team

Save time by authorizing your team members to manage accounts

Delegated authority helps you save time, so you can focus on building your business. By designating your team members to manage your book of business, they’ll have the ability to:

  • view commission statements
  • access book of business listings
  • view and print contracts
  • track membership
  • support renewals
  • view group details

See these instructions on how to get started. If you have any questions, contact your Kaiser Permanente representative or Broker Compensation Services at 800-440-2323.

* Delegators are responsible for maintaining access rights for their delegates. Kaiser Permanente is not responsible for providing or removing access, or any actions delegates may perform.

Information may have changed since publication.

Get certified to sell with Covered California

Thirteen health carriers are participating in the individual insurance marketplace and six health carriers are participating in Covered California for Small Business (formerly known as SHOP), both run by Covered California, many offering multiple health plan options. To sell these plans, brokers must be certified by Covered California. Computer based training applies to both individual and Covered California for Small Business sales. Once certified, you’ll be able to facilitate enrollment in all coverage and provide information concerning enrollment and the possible availability of federal financial assistance (premium tax credits and cost-sharing reductions).

Why Kaiser Permanente

Partner with us and see how our high-quality, affordable care can position you and your clients for success. Visit to learn how Kaiser Permanente delivers better value in the three key areas driving your clients’ health care decisions:

  • better management of health care costs
  • high-quality care for better employee health
  • care innovations that improve the health of their business