Already selling Kaiser Permanente

Below you’ll find information on selling plans to small business employers, individuals, and families — both directly with us and through Covered California. You’ll also learn how to delegate account management tasks to other members of your team.

Get certified to sell with Covered California

Thirteen health carriers are participating in the individual insurance marketplace and six health carriers are participating in Covered California for Small Business both run by Covered California, many offering multiple health plan options. To sell these plans, brokers must be certified by Covered California. Computer based training applies to both individual and Covered California for Small Business sales. Once certified, you’ll be able to facilitate enrollment in all coverage and provide information concerning enrollment and the possible availability of federal financial assistance (premium tax credits and cost-sharing reductions).

Individuals and families

With Kaiser Permanente for Individuals and Families (KPIF) you can offer your clients a choice of plans that meet a wide range of needs.

  • Copayment plans
  • Deductible plans
  • HSA-qualified plans
  • Dental coverage

For more information

Email  the Broker Services Team at or call 844-394-3978.

Know more. Grow more.

Staying current with clients’ information can help you create the right strategy for their needs. To help you track your KPIF Covered California clients’ status, you will now be copied on key administrative emails including:

  • Notifications of enrollment or termination
  • Changes in health plans
  • Late payment notices

For more information, please call our broker services line at 844-394-3978.

Small business


Get the year off to a strong start by exploring new sales opportunities — and increasing your potential earnings. Learn more by checking out the compensation calendar and flyer in the “Stay connected to your compensation” section.

Covered California for Small Business

Small businesses will be able to find, compare, and purchase coverage through Covered California for Small Business. Covered California for Small Business may also introduce some new changes in the way you do business.

  • If you're certified with Covered California, you'll be eligible for commissions for a group in Covered California for Small Business. That commission level hasn't been specified, but it's been defined as "market competitive."
  • Periodically, we'll offer broker bonus programs for selling memberships. When we do, we'll pay the bonus in the same manner for members enrolling through the Covered California for Small Business or directly.

For more information

Email the Broker Services Team at or call 800-789-4661, option 6.

For brokers outside of California, please contact Paul Bradley at 909-609-2820 or

Delegate authority to your team

Save time by authorizing your team members to manage accounts

Delegated authority helps you save time, so you can focus on building your business. By designating your team members to manage your book of business, they’ll have the ability to:

  • view commission statements
  • access book of business listings
  • view and print contracts
  • track membership
  • support renewals
  • view group details

See these instructions on how to get started. If you have any questions, contact your Kaiser Permanente representative or Broker Compensation Services at 800-440-2323.

* Delegators are responsible for maintaining access rights for their delegates. Kaiser Permanente is not responsible for providing or removing access, or any actions delegates may perform.

Information may have changed since publication.